Hilda Moraa is a celebrated Kenyan innovator, author, and entrepreneur with over 15 years of expertise in fintech, innovation, regulation, and entrepreneurship. She is the Founder and CEO of Pezesha, a digital financial infrastructure empowering SMEs and institutions across Africa with affordable working capital. Under her leadership, Pezesha became the first fintech to successfully exit and gain approval from the CMA regulatory sandbox, solidifying its position as a pioneer in Africa’s fintech ecosystem.
Previously, Hilda founded WezaTele, a fintech startup in Kenya that achieved a significant milestone by being acquired in 2015—a testament to her ability to build and scale impactful ventures.
Her outstanding contributions to innovation have earned her numerous accolades, including being named one of the Top 40 Under 40 Women in Kenya (2015), Quartz Africa’s Top 30 Innovators (2018), and most recently, a Bloomberg New Economy Catalyst (2023). In March 2024, she was honored as the Tech & Innovation Winner by Forbes Woman Africa.
Hilda holds a Business Information Technology degree from Strathmore University and has shared her entrepreneurial wisdom through her acclaimed book, A Kenyan Startup Journey: 10 Key Lessons I Learnt, written at the age of 26. She remains an active mentor, supporting young techpreneurs through mentorship, advisory roles, and speaking engagements such as the Global Entrepreneurship Summit 2015. She is also an alum of the Obama Leaders Program (2019).
Beyond entrepreneurship, Hilda’s contributions extend to board advisory roles and partnerships with multinationals like Coca-Cola, developing innovative solutions tailored for Africa. She continues to break barriers in fundraising, raising over $3 million for Pezesha, further positioning herself as one of Africa’s leading fintech leaders.
Visit HildaMoraa.com to explore her journey, insights, and entrepreneurial resources.